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Beauty Industry, Beauty Launches

Drybar Styling Tools Launch at Ulta

Drybar's line of styling products and tools will launch in 400 select Ulta Beauty stores nationwide.

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By: Marie Redding

Senior Editor, Rodman Media

Drybar’s signature line of styling products and tools will launch in 400 select Ulta Beauty stores nationwide and on Ulta.com throughout April & May.

“We are very excited about our new partnership with Ulta Beauty,” says Drybar CEO John Heffner. “They are a great operator who really understand their customer. We see this as an important next step in the evolution of Drybar.”

Julie Tomasi, Ulta Beauty senior vice president of merchandising said, “With the launch of Drybar’s line of tools and styling products, once again Ulta Beauty has secured an outstanding brand we know will resonate with our guests,” said Julie Tomasi, Ulta Beauty senior vice president of merchandising. “Ulta Beauty continues a winning track record of offering access to the most sought after brands, and this launch reflects our on-going commitment to offer premium brands to our guests.”

Drybar’s line includes 37 professional hair styling products & tools includes Hot Toddy Heat & UV Protectant, Half Pint Round Brush and The 3-Day Bender Curling Iron. Plus, new products slated to launch through the end of the year.

A few of the brand’s colorful styling tools are shown above.

Ulta also recently partnered with Jessicaa Alba’s Honest Beauty.

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